Samsung India Electronics announced the Samsung Galaxy J3 with S bike mode, an industry-first dedicated feature for two-wheeler riders that is designed to enable responsible and tension free riding.

Once activated at the beginning of a ride, any caller trying to reach the Samsung Galaxy J3 user will be notified through an automated answering machine that the user is riding and cannot take calls so that the ride remains uninterrupted.All the user needs to do is to switch on the S bike mode of Galaxy J3 before setting off on the ride, and the smartphone will automatically inform the caller that the user is currently riding a bike and is unable to take the call. The caller may choose to press 1 to express urgency to talk with the biker for which the biker will have to bring his bike to a halt in order to take the call.

“Samsung is constantly in the pursuit of meaningful innovations that make people’s lives better. S bike mode is a result of that vision. While studying the consumers’ phone usage behaviour, we realised that incoming calls are a major distraction to bikers. We are very happy that we have come up with something that will benefit millions of two-wheeler users and promote responsible riding,” said Mr Asim Warsi. Senior Vice President, Samsung India Electronics.

The J Series was launched with the Ultra Data Saving (UDS) mode in September 2015, a feature that has helped consumers save up to 50% of mobile data usage. The app also includes a data savings feature for popular music streaming apps and over Wi-Fi after witnessing an adoption rate of over 50% among consumers. Both UDS and the newly launched S bike mode have been developed in Samsung’s Indian research and development centres. S bike mode will be available across all 4G-enabled Galaxy J-series devices soon.

The smartphone sports a 5-inch HD super AMOLED screen with a resolution of 720x1280 pixels and a 294ppi pixel density. The device is equipped with a 1.5 GHz Quad Core processor and 1.5GB RAM and comes in an 8GB and 16GB inbuilt storage variants which are expandable up to 128GB via a microSD card.

On the Camera front, Samsung Galaxy J3 comes with an 8-megapixel rear camera with an f2.2 aperture and a 5-megapixel front camera for selfies.As a special offer, users on the Vodafone network get twice the data on select data packs for a period of 6 months in 4G circles and for 2 months in others.

The Samsung Galaxy J3 is priced at Rs 8,990 and will be available in three colour options--gold, black and white--exclusively available on Snapdeal.