Reach Mobiles, which has recently launched Reach Cogent and Reach Opulent smartphones, has launched yet another budget smartphone called Reach Allure. The Reach Allure is priced at Rs 4,444 and is available for purchase exclusively at e-commerce portal Shopclues. The smartphone comes in three different colours - Silver, Golden and Pink.

The Reach Allure features a 5.5-inch qHD (540x960 pixels) 2.5D glass IPS display. It is powered by a 1.3 GHz quad-core processor, which is paired with 1GB RAM, 8GB of internal storage, and up-to 32 GB of expandable storage via Micro SD card. The smartphone runs on Android 5.1.1 (Lollipop) operating system.

The smartphone sports decent 10-megapicxel rear snapper with an LED flash and a 5-megapixel selfie camera. The camera has various features like Touch Focus, Panaroma, Geo tagging, Image Stabilization, HDR, Face Lock, Multi Angle, and Smile Detection. The Reach Allure is backed up by a 2600 mAh Li-Polymer battery, which claims to offer up-to 7 hours of talktime and up-to 200 hours of standby time.

Besides, the smartphone offers 3G, Bluetooth 2.1, GPS, WiFi (802.11 b/g/n), micro USB 2.0 port and FM Radio. The handset measures 157.5x78.3x7.9 mm and weighs around 169.2 grams.